Valentine’s Day spend likely to increase for most South Africans – FNB

DURBAN – The frenzy around Valentine’s Day will again see consumers spending more than usual to gift their loved ones.

Past trends have indicated that FNB Credit Card holders spend more each year on buying flowers and cosmetic gifts with a 35 percent increase recorded and restaurant visits increasing by 30 percent in 2018.

Online florists see the biggest increase in the week of Valentine’s with a 228 percent increase compared to usual spending patterns, with men showing a 403 percent increase in buying flowers, compared to a 29 percent increase by women. Interestingly, the spending habits of this pool of clients showcases that it’s more single men spending around this period.

FNB ValentinesDaySpendPatterns 142219 - Valentine's Day spend likely to increase for most South Africans - FNB
Source: FNB

"Like with all other big South African thematic days, our data shows that Valentine’s Day drives a significant amount of Credit Card spend by consumers to celebrate and spoil their loved ones. Credit Cards provide consumers with a great amount of convenience and safety as they can shop from the comfort of their home or work. We’re encouraging consumers to prioritise money management by spending responsibly and not going overboard," said Cilliers Kriel Chief Executive of FNB Credit Card. 

Additional insights indicate an increase in the use of alternate modes of transport i.e. Uber and Taxify with 17 percent increase in FNB Credit Card spend. Fast Food businesses also see a boom on the day of Valentine’s, with an increase of 20 percent compared to a normal business day.

"Consumers who use our Credit Card will also benefit from optimal security when shopping online, by entering a bank issued One Time Password (OTP) on a secure merchant website. They can also use the FNB APP or Online Banking to verify the cellphone number or email to receive the OTP. If used responsibly, our customers can get maximum value from using their FNB Credit Card by getting rewarded through eBucks and being able to freely access benefits such as 2-for-1 specials at restaurants, spas and hotels through our partnership with the Entertainer app," said Cilliers.


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