The South African Broadcasting Corporation (SABC), announced on Saturday that popular SABC 3 soapie ‘The Bold and The Beautiful’ will no longer be broadcast on the channel, effective 4 March 2019.
The public broadcaster further said, “From 4 March 2019, SABC 3 will broadcast a News and Current Affairs programme, Democracy Gauge at 17h30. This will be followed by the local sitcom, ‘Taryn and Sharon’ at 18h00 and local drama ‘Keeping Score’ at 18h30.”
The SABC said that the decision was a financial one as the series return on investment was not matching the increase financial investment to acquire the property. In response to the current financial challenges facing the SABC, the channel is implementing a programming strategy which seeks to ensure that it provides compelling and entertaining programming, that resonates with audiences.
‘The Bold and the Beautiful’ debuted on SABC screens in September 1997 and has been on-air for the past 21 years. The SABC added that it would like to thank all the viewers who have shown unwavering support to the show since its debut.
SABC 3 reiterated that the channel’s evolution, viewer and stakeholder needs remain important.
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